MTV — Lady Gaga isn’t afraid to speak her mind. Neither is her mentor, Cyndi Lauper. That’s just one of the reasons they were asked to be the faces — and lips — behind the MAC AIDS Fund’s VIVA Glam campaign, which donates 100 percent of the proceeds from the sale of lipstick and lip gloss to the global fight against AIDS and HIV.

But on Wednesday (February 10) in New York, they decided to let the lipstick do the talking.

“We want to spread the word that women are at risk and that you can avoid contracting HIV and AIDS. And this lipstick a little reminder,” Lauper said. “It’s a great gift for Valentine’s Day. It’s a great gift for Chinese New Year. Tell your kid sister about AIDS, tell your mom about AIDS, give them a lipstick. It’s a great reminder. This is a great campaign, because, through the years, they’ve raised $150 million to fight the disease.”

And making women aware of AIDS and HIV is vital to the cause. Over the past two decades, the number of women infected with HIV has steadily risen. In the United States, more black women between the ages of 18 and 35 die from AIDS than any other illness. So the hope is, with one little tube of lipstick, women will be reminded of those stats.